Two Countries – One Destination tourism project

Project period: 1.1.2020 – 30.9.2022

The main implementation by Business Tornio in cooperation with the City of Haparanda

Project Manager /Tornio: Eeva Skybäck

Project Manager / Haparanda: Jenna Laitinen

Marketing Manager: Noora Barria

  • The main actions are communication, marketing, workshops, training, networking events
  • The main target group is tourism entrepreneurs and actors in the destination 
  • The project is funded by the European Regional Development Fund (ERDF). Funded by: InterregNord, the Regional Council of Lapland, Team Botnia Ltd./BusinessTornio and Haparanda City

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Goals

• Increasing the internationalization rate of the HaparandaTornio destination and the number of international tourists

• Increasing the turnover and future investments of tourism companies and tourism employment. 

• Encourage and strengthen the cross-border cooperation between the companies in Sweden and Finland

• Creating joint and unique tourism product packages. 

• Creating an operating model for the tourism development and marketing in the destination. 

• Creating a common and new tourism image for the destination, which is marketed together. 

• Establishing permanent cross-border networks and partnerships between the tourism actors.

• Developing the tourism-related infrastructure and land use in HaparandaTornio